Making sense of your analytics data
The Orivan analytics dashboard gives you more data than most creators know what to do with. This guide breaks down every metric and tells you exactly what actions to take.
Views vs Clicks vs CTR
Views = how many people visited your page
Clicks = how many people clicked at least one link
CTR = clicks ÷ views × 100
A healthy CTR is 8-15%. If yours is below 8%, your page needs work. If it's above 20%, you're doing something right — study what's working.
Device breakdown
Most creators see 70-85% mobile traffic. If your page doesn't look perfect on mobile, you're losing most of your audience. Test your page on your phone weekly.
Top countries
Knowing where your audience is from helps you time your posts and tailor your content. If 40% of your traffic is from the US, post during US peak hours.
Link performance
Sort your links by clicks to find your winners. Double down on what's working. Remove or rewrite what isn't.
Part of the Orivan team, helping creators build better online presences every day.