What's new in Orivan
Every feature shipped, every improvement made, every bug squashed — documented here so you always know what's changed.
Audience Rules & Smart Routing
Route different visitors to different destinations based on device, country, or referrer — without touching your links.
- NewAudience rules engine with device, country, and referrer conditions
- NewSmart routing: show different CTAs to different segments
- NewRule priority ordering with drag-and-drop
- ImprovedAnalytics now segments traffic by audience rule match
- FixFixed edge case where rules with multiple conditions evaluated incorrectly
Full-Funnel Analytics Overhaul
Rebuilt analytics from the ground up — now tracks the complete journey from profile visit to CTA action.
- NewConversion funnel view: visits → clicks → CTA actions
- NewPeriod comparison (this week vs last week, this month vs last)
- NewTop countries and device breakdown charts
- ImprovedAnalytics dashboard loads 4× faster with edge caching
- ImprovedClick-through rate now shown per individual link
Scheduled Links & UTM Builder
Prepare campaigns in advance. Schedule links to go live automatically and build clean UTM URLs without leaving your dashboard.
- NewScheduled links with start and end datetime
- NewUTM Builder with presets for common campaign types
- NewLink status indicators (active, scheduled, expired)
- ImprovedLink manager now supports bulk reordering
- FixResolved timezone offset issue in scheduled link activation
Appearance Builder v2
Visual customization rebuilt with live preview — change fonts, colors, button styles, and backgrounds in real time.
- NewLive preview panel updates instantly as you design
- NewBackground image upload with blur and overlay controls
- New6 new button style variants (outline, ghost, pill, sharp)
- ImprovedFont selector now shows live preview of each typeface
- ImprovedColor picker supports hex input and saved swatches
Custom Domains & Pro Launch
Pro plan launched with custom domain support, advanced analytics, and full appearance control.
- NewCustom domain connection with automatic SSL provisioning
- NewPro plan with billing, upgrade flow, and subscription management
- NewRemove Orivan branding option for Pro users
- ImprovedOnboarding redesigned — most users live in under 3 minutes
- FixFixed Google OAuth callback loop on mobile Safari
Initial Launch
Orivan goes live. Core link-in-bio with templates, basic analytics, and Google + email auth.
- New50+ premium templates across 5 style categories
- NewGoogle OAuth and email/password authentication
- NewBasic analytics: views and clicks per link
- NewMulti-step onboarding with platform and referral capture
- NewPublic profile pages with SEO meta and Open Graph