The psychology behind high-converting link-in-bio designs

Design isn't just aesthetics — it's psychology

After analyzing 10,000 Orivan profiles, we found that design choices have a massive impact on conversion rates. Here's what the data shows.

Teal/green profiles see 12% higher CTR on average — associated with trust and action

Dark backgrounds perform better for entertainment and music creators

Light/minimal designs outperform for professional and B2B creators

Links above the fold (visible without scrolling) get 4x more clicks than links below. Keep your most important link in the top 3.

Rounded buttons outperform sharp-cornered buttons by 8% on mobile. Our brains associate rounded shapes with safety and approachability.

The highest-converting pages have strong contrast between the background and the link buttons. Low contrast = low clicks.

#Design#Psychology#Conversion

Priya Nair

Head of Design

Part of the Orivan team, helping creators build better online presences every day.