How the conversion funnel works

Summary: Track the full journey from page visit to Primary CTA click.

Conversion Funnel

The conversion funnel is a Pro feature that shows you exactly where visitors drop off on your page.

Visited your page — everyone who loaded your profile URL

Clicked any link — visitors who clicked at least one link

Clicked your Primary CTA — visitors who clicked the specific link you marked as your Primary CTA

Most bio page tools only show total clicks. The funnel shows you conversion quality:

If 1,000 people visit but only 10 click your CTA, your conversion rate is 1%

Industry average is 3–8%

Above 10% is excellent

The funnel only tracks CTA clicks if you have a Primary CTA set.

Go to Dashboard (main page)

Hover over the link you want to track as your main goal

Click the target icon (crosshair) that appears

The link is now marked as Primary CTA — it shows a teal left border

Only one link can be the Primary CTA at a time. Changing it does not affect historical data.

Each bar shows the count and the conversion percentage from the top of the funnel. For example:

Visited: 1,000 (100%)

Clicked any link: 350 (35%)

Clicked Primary CTA: 47 (4.7%)

Move your Primary CTA link to the top of your list

Use action-oriented copy ("Book a free call" not "Calendly")

Add a short description to your CTA link

Test different copy with A/B Testing (Pro)

Was this article helpful?