Summary: A complete guide to every metric in your analytics dashboard.
Your analytics dashboard
Key metrics explained
Views — The number of times your profile page was loaded. Each page load counts as one view, regardless of whether the visitor clicked anything.
Clicks — The number of times a visitor clicked at least one link on your page.
CTR (Click-Through Rate) — Clicks ÷ Views × 100. A healthy CTR is 8–15%. Above 20% is excellent.
Unique visitors — Distinct visitors based on browser fingerprint (Pro only).
Time periods
Use the date picker to view data for:
Last 7 days (default)
Last 30 days
Last 90 days
Custom range (Pro)
Link performance
The "Top Links" section shows which links get the most clicks. Use this to:
Identify your best-performing content
Remove or rewrite underperforming links
Optimize link order (most clicked links should be at the top)
Device breakdown
Shows the split between mobile, desktop, and tablet visitors. Most creators see 70–85% mobile traffic.
Top countries
Shows where your visitors are from. Use this to time your posts for your audience's timezone.
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