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Understanding your analytics dashboard

Analytics
5 min read
Summary: A complete guide to every metric — visitors, clicks, CTR, funnel, countries, and sources.

Your analytics dashboard

Go to Dashboard → Analytics to see all your data.

Time periods

Use the period selector in the top-right to switch between:

7d — last 7 days (default)
30d — last 30 days
90d — last 90 days

Key metrics

Unique Visitors — distinct people who visited your page, estimated by browser fingerprint.

Page Views — total number of times your page was loaded. One visitor can generate multiple views.

Link Clicks — total number of link clicks across all your links.

Conversion Rate — the percentage of visitors who clicked your Primary CTA link. Formula: CTA clicks ÷ page views × 100.

Visitors over time chart

The area chart shows daily visitors (indigo line) and clicks (green line) over your selected period. Hover any point to see exact numbers.

Top countries

Shows which countries your visitors come from, ranked by visit count. Country is detected from IP address — no personal data is stored.

Traffic sources

Shows where visitors came from — Instagram, TikTok, Google, direct, etc. Detected from the HTTP referrer header.

Link performance table

Shows every link ranked by click count, with its individual CTR (clicks ÷ page views). Color coding:

Green badge — CTR above 5% (strong)
Grey badge — CTR 2–5% (average)
Red badge — CTR below 2% (needs improvement)

Insight box

The dark box at the bottom gives you a plain-language insight based on your current data — what to improve and what is working.

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